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Research papers
Revolutionising Product Testing and Optimisation with Artificial Intelligence
What do a driverless car, a drone delivering a package at the top of a skyscraper, a robotic instrument performing surgery and a robot amusing the elderly all have in common with each other? Artificial intelligence! As a unique combination of science...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Hoshang Dotiwala, Jason Cohen
Companies: IPSOS, NielsenIQ
November 22, 2023
Research papers
The Formula to Decoding the Future of Infant Nutrition
How hard is it to feed a baby? Much harder than you might think. Each canister of infant formula is packed full of information about nutrients, formula features and their vast range of benefits. Which of those benefits matter to parents and why? Do...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Ana Ivanovic, Giulia Gasperi, Michelle Hum
Companies: Cargill, TRIPTK
November 22, 2023
Research papers
Wooing the Next Billion Customers
As startups and established brands grapple for profitable growth across markets, pioneering the development of a customer acquisition model that can lower the cost of growth is imperative. India?s rise as the world?s most populous economy with low...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
Company: TATA Group
November 22, 2023
Research papers
